The AFC is built on three pillars: Content, Community, Products. We create interesting, educational, and entertaining content on lifehacking, optimization, and building startups. Through our content, we aim to build a community of entrepreneurs, life hackers, and optimizers. We are currently in the process of designing great products specifically for our community. And we go even further: For those who believe in our vision, we have created the opportunity to become shareholders and influence the future direction of the company. Therefore, you, consumers of our products and content, can become co-owners. With this, we believe we have closed the gap and aligned the incentives for customers, employees, and shareholders. Our goal is to become a worldwide next-generation business-to-consumer (B2C/D2C) brand that creates smart products and content for urban traveling and life hackers. Our approach to building the company in this way is very hard to copy, and therefore margins don’t erode over time. We plan to create a fantastic company over the next years that makes life easier while adding adventure.